Moleskine
Designing Legendary notebooks
Moleskine produces and designs luxury notebooks, as well as planners, sketchbooks, leather backpacks, holdalls, journals, wallets, various accessories, and stationery.
I’ve managed several projects ranging from product design (collaborating with client as HBO, Disney, LEGO, Evernote, Apple) to display windows, photo shooting direction, illustration, and lettering.
Working at Moleskine was crucial to build a solid understanding of product design and development and processes as bookbinding, silkscreening, foil print and print production, paper creation and so on.
MY ROLE
Product designer
Art Director
YEAR
2011⟶2014
Art direction of a limited edition based on Game of Thrones, in collaboration with illustrator Levente Szabo. It was very challenging to design something that could last at least a season without being outdated.
Design and production for the Evernote Smart Notebook, created to work in perfect integration with the app. The exclusive layout will correct the picture perspective, while the smart stickers can be associated with any tag.
Concept and design for a Moleskine limited edition based on The Hobbit by J.R.R Tolkien. Instead of going with film based style-guides, I have used original illustrations drawn by Tolkien himself for the first edition published in 1937 by George Allen & Unwin.
I’ve managed to recreate the Moon runes effect on the treasure map!
Concept and design for a Moleskine limited edition based on LEGO bricks. To match the tag line “imagination knows no bound”, Escher-inspired impossible constructions were built on an isometric grid to be used on the notebook cover.
During my 4 years at Moleskine I’ve designed several other products and limited editions for B2B and B2C clients, printed in tens of thousands copies.
Talented and up-to-date on the latest trends, I found Luca to be a source for new and fresh work. In our work together at Moleskine I found him to be particularly strong in design research, trends analysis, product design, typography, and branding projects.
Gabriel Zangari
Head of Design, Design Group Italia